Podcasts are being used by more and more companies to position themselves as particularly modern and innovative and to increase sales. A study supports our optimism: 300.000 listeners were surveyed about advertising in podcasts and 63% said they had already bought a product that was advertised in a podcast. It can therefore be strategically very interesting to look into the topic of podcasts. The development of podcasts is still in its infancy and first movers usually have advantages over competitors who do not recognize the signs of the times or recognize them too late.

Short videos are also very popular among businesses as they are one of the best ways to increase sales. When videos are parts of marketing campaigns, conversion rates increase by 34%. To get the attention of potential customers, you need to speak their language!

What has long worked with explanatory videos, podcasts or audio books can also provide excellent support for e-learning, because over 90 percent of communication takes place via body language and voice!  Spoken E-learnings attract the attention of users and make your content easier to understand. We have implemented numerous multilingual e-learnings and know the challenges of successful localization.